Soul Sprout Coaching is a brand-new life coaching service offered by Tessa. Many aspects of her project are still in development, but I’m happy to share what we’ve collaborated on so far.

Tessa’s focus is to help introverted people thrive in work and life. She helps them to understand where they get their energy from, how best to understand their limits, and how to harness the secret superpowers of being an introvert.

Since her business is brand new, we started by taking a deep dive into brand strategy helping her to pinpoint her values and goals for her business as well as her audience. From there I developed a full brand suite for her that included a primary logo, secondary logo, marks, a pattern, font system, color palette, and full brand guidelines.

We are currently working on presentation design and workbook design for the upcoming courses she plans to offer as well as a full suite of social media templates and a Squarespace website. Her goal is similar to that of Balanced Mom Nutrition: to create a balance where she can hand off the items she feels overwhelmed by, but also has the flexibility to still manage the ever changing elements, such as social media, in a way that is easy and visually cohesive with her branding.